March 2011 Featured Businesswoman: Laura Jarman

During each month of 2011, the Women’s Business Network will feature a Utah Valley businesswoman who has demonstrated business excellence in areas such as leadership, community contribution, and innovation.  By identifying contributors from our community, we hope to learn from and network with other successful women as well as acknowledge success!  WBN’s past chair, Cynthia Gambill of Remedez, will be interviewing and introducing us to these outstanding women.

Laura Jarman

Laura Jarman, owner of Dear Lizzie Boutique & Bistro in Highland, counts the years of daydreams and creative influences that marked the path to the grand opening of Dear Lizzie Boutique in 2005 as a long and lovely journey.

Born and raised in the San Francisco Bay Area, Jarman was the oldest of five children and from her early memories loved a pretty party! Despite her love for fashion and her earliest work experience in retail, she went on to earn a Bachelor of Arts degree in English.

In the early 1990’s she and her husband Darryl, settled in beautiful Pleasanton, California. While he worked in Silicon Valley, she went about the ‘business’ of raising 4 young children and dabbling in a number of at-home enterprises, from graphic design and custom home decor to party planning and a few dream weddings. All the while waiting for just the right moment and opportunity to debut the ultimate ‘every day’ party — translated into a shop of her own.

Shortly after the Jarman family relocated to Utah, the time was right and Dear Lizzie opened its doors in October 2005 at the bustling intersection of the Alpine and Highland Highways. The name Dear Lizzie itself, along with the iconic little girl image, is inspired by a playful twist of her mother Elisabeth’s name and, Jarman explains, “the celebration it is to be a girl!”  With an emphasis on home decor, accessories and fine gifts, the boutique quickly became a popular destination for customers seeking lovely products in a unique retail atmosphere. One year later, the bistro was debuted, offering lunch fare and a delicious array of sweet treats, from fancy and fabulous cupcakes to the crowd-pleasing “Dizzie Lizzie” signature soda!  Another expansion in 2008 allowed Jarman to once again indulge in her love of fashion by presenting an exceptional offering of apparel and fine accessories for women. All combined, Dear Lizzie’s everyday delights inspire customers to live beautifully!

The story of Dear Lizzie and its unique retail concept was featured nationally in Romantic Homes Magazine and Jarman has enjoyed various guest segments on local day-time programming for Good Things Utah and Studio 5.  Utah Valley Magazine has highlighted Dear Lizzie in their Best of Utah Valley and Women in Business features. Jarman currently serves on the general board of the Utah Valley Chamber of Commerce and enjoys the opportunity to inspire women in business as a guest speaker for the Women’s Entrepreneurial Lecture Series at BYU.

On a personal note, Jarman counts the success of Dear Lizzie as a ‘daydream’ come true and credits its inherent magic to the cherished support of her husband and children. In addition, and with a heart full of thanks, she acknowledges the unique gifts of her dedicated staff, creative vendors and loyal customers, who “continue to ‘bring the party’ every day! “

For more information about Laura Jarman or Dear Lizzie Boutique & Bistro, visit or email


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